7/19/2013 09:46:00 AM

Uber Will Bring You Ice Cream Today

So the East Coast is melting, apparently. When we saw the headline "hottest day yet" we couldn't comprehend how that is even possible. Well, today Uber is here to help a lucky few. Not with an air conditioned car ride but with ice cream. The on-demand taxi service has chartered ice cream trucks (in NYC it's Mister Softee and Van Leeuwen) who will be driving around town dispensing the treats. You can call the trucks to your location using the app - though the company warns that demand is high and not everyone will score the soft-serve. Watch the video above to see how it works and click here to get details on the deals in each town.

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