7/24/2013 07:15:00 PM

Photo of the Day: Cheesy Puns at Mission Cheese

Hipster sidewalk sandwich boards with witty and ironic statements have appeared with more regularity on the stretch of uber-gentrified Valencia that writer Amanda Nowinski has coined "Valenciaga." Nowhere is this more apparent than with the changing messages out in front of Mission Cheese. But hey, when your mission is to be cheesy, you have to come out with all goudas blazing. The shop's next installment of the popular Night Cheese tasting series takes place on August 19 and is called Loud and Proud, an exploration of pairing stinky cheeses with unusual beverages.

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