6/12/2013 10:01:00 AM

Michael Chiarello to Determine Supermarket Superstar on Lifetime

Image via Flickr/ktao
Following the debut of Tyler Florence's new show Food Court Wars, another Bay Area TV chef is venturing into the world of reality battles. Michael Chiarello will appear with actress Stacy Keibler and cookie goddess Debbi "Mrs." Fields on Supermarket Superstar, a new series coming to Lifetime on July 22. Home chefs will compete to develop a product that will be sold in A&P and affiliated supermarkets. The series is produced by the Weinstein Company, makers of the Project Runway franchise, so look for Chiarello to develop a Tim Gunn-esque catchphrase before too long.

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