5/08/2013 01:00:00 PM

Video: The Grant Achatz and Nick Kokonas Produce Crime Spree


Imagine a Fruit of the Loom commercial meets the trailer for a Guy Richie film. Then add a few of Chicago’s best chefs and a city-wide food fight. Or just watch the video for Next: Vegan. It is more playful than the dramatic videos for The Hunt and Kyoto. Guest stars like chefs Ryan Poli and Matthias Merges chase a masked hoodlum out of their restaurants as they steal tubs of produce. Meanwhile, a giant carrot and a peas beat up a furry bunny with a baseball bat.

We don’t know what this implies about the tone of the menu, but are intrigued. Tickets for the lastest offering from chefs Grant Achatz and Dave Beran went on sale and sold out last night. The plant-based menu starts today and will continue at Next until July. The batch that went on sale last night only offered tables though May, so expect more ticket sales to be announced via the restaurant’s Facebook and Twitter. In the meantime, watch the video and be on the alert for rogue grapes.

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