"I think because there's a cultural reference to American people with the doughnut and the croissant. Everybody knows what a croissant is, everybody knows what a doughnut is. But something that looks and tastes like both at the same time is something they've never seen before … Everything we do at the bakery, we try to be innovative, we try to create a lot of new things."
-Cronut creator and pastry chef Dominique Ansel on why the item has become a subject of cultural fascination. [Eater]