5/09/2013 10:54:00 AM

Baby Boomer Restaurant Visits Up, Less Milennials Dining Out

Milennials: so over eating out
For all the time and trouble that restaurants expend to market to milennials (you know some have been stocking OMG wine), it appears that in the last five years, more baby boomers and older Americans are the ones dining out, while milennial visits have declined (according to a study by NPD Group). Apparently this has to do with baby boomers' desire to stay young. Bonnie Riggs, NPD's restaurant industry analyst tells the NY Times: "The boomers happen to be very different than their predecessors. They act younger. They eat younger. They want to live forever.” Also, duh, they have more money to spend due to things like, well, employment plus all those retirement checks. Read more about this story here.


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