Love it or hate it, pop star Psy became an unofficial ambassador for Korean culture with his 2012 viral sensation Gangnam Style. Now the country is making it official, naming him its official tourism ambassador, CNN reports. In his role, Psy appears in a series of commercials set to air in 70 countries starting next month showcasing everything from South Korea's famous shopping districts to the barbecue restaurants and hiking trails. We're going to go ahead and wager a guess that he'll bring in a few more tourists than his predecessor, Kenny G (yes, THAT Kenny G). Smooth jazz ain't got nothing on YouTube gyrating.