|Salt Air signage, coming soon|
Restaurant consultant Paul Pruitt, one of Reiss' business partners, told us the concept came about because they felt that great, casual seafood restaurants are underrepresented on the Westside, at least in Venice. And it's not that Reiss and Co. are trying to get into the seafood game (Littlefork's menu leans that way), but Pruitt told Grub Street last year that "the organs of our Abbot Kinney restaurant are seafood, whereas in Hollywood [seafood] is more like the veins and capillaries, not really the core of the menu but prevalent."
Reiss, who also owns A-Frame, Sunny Spot and the Alibi Room (all with Roy Choi menus), and The Brig on Abbot Kinney, told us Salt Air is somewhere between the fun, party picnic A-Frame and its grown-up cousin, Littlefork. "Venice is Venice," he says. "It fits here."
Photo: Yo Venice!