4/01/2013 02:49:00 PM

New Travel Site to Curate Familiar Experiences

By Chris M. Walsh
A new travel company is betting on the need for familiarity in all of us. Dubbed unadventure.com, the site is planning to create incredibly tailored experiences for people who don't want to be over- or underwhelmed when traveling, according to Gadling. This start-up will aim to curate a highly customized trips that attempt to center clients smack dab in the middle of their comfort zones, taking the possible anxiety felt when traveling out of the equation. New customers must fill out a 60-page application -- yikes, some might say that would cause anxiety -- and attend interviews in order to establish a profile, which is then used to tailor the trip. The company plans to launch next year. 


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