4/11/2013 12:48:00 PM

McDonald's Apologizes for Offensive Big Mac Ad

Image via Twitter
You're not alone...millions of people love the Big Mac - is the tagline of a McDonald's ad that parodies mental health PSAs. The print campaign, which also provides a toll-free help line number at the bottom of the ad has understandably caused a bit of outrage. But McDonald's claims it didn't approve the idea in the first place, telling Huffington Post: "A local print ad displayed on the Massachusetts Bay Transportation Authority (MBTA) was recently brought to our attention. We can confirm this ad was not approved by McDonald’s. And, as soon as we learned about it, we asked that it be taken down immediately. We have an approval process in place, with our marketing and advertising agencies, to ensure that all advertising content is consistent with our brand values. Regrettably, in this incident, our agency did not follow that process." [Time]


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