4/17/2013 11:07:00 AM

Is the Cupcake Craze Finally on Its Way Out?

The Wall Street Journal points to slumping sales at Crumbs Bake Shop (a publicly-traded company) in the last few quarters as a sign of cupcake fatigue on the part of the public. Darren Tristano, executive vice president at Technomic Inc., a Chicago research and consulting firm that specializes in the food industry tells the WSJ: "It's a short-term trend and we're starting to see a real saturation. Demand is flat. And quite frankly, people can bake cupcakes." Can this be? Even with the out-of-control popularity of the Sprinkles Cupcake ATM? Read the whole article here and tell us your thoughts in the comments.


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