4/30/2013 09:17:00 AM

Airlines Start Auctioning Off Upgrades

A full night's sleep in Virgin Atlantic's Upper Class cabin, what's it worth to ya? Image courtesy of Virgin Atlantic
You're staring down the barrel of a 17-hour coach flight in the middle seat. How much are you willing to pay for the sweet promise of endless champagne and a lie-flat bed? Airlines are guessing quite a bit. Overseas airlines have started auctioning off upgrades, allowing fliers to bid against one another for the chance to move to the front of the plane, the Wall Street Journal reports. Virgin Atlantic, Air New Zealand, Copa Airlines, Etihad Airways, TAP Portugal, Austrian Airlines and El Al have all signed on to the Plusgrade auction system, with a US airline expected to join soon. El Al says the average winning bid for an upgrade is $800, a pretty sweet deal considering their biz-class tickets cost between $3,000 and $10,000 more than a coach fare. Bidding starts a few weeks in advance and ends 48 hours before takeoff. What do you think? Would you bid for an upgrade? Or do you think the seats should be saved for frequent fliers?

1 comment :

  1. I think it's a better idea to use miles instead of bidding for an upgrade. Miles often make it cheaper to fly than in an Economy seat but you get a First Class seat...