Meatpacking District Will Get Pop-Up Club Courtesy of Matt Levine

Apparently clubs have hashtags now...

By Jenny Miller

We hear Matt Levine and Michael Shah of Lower East Side spot Sons of Essex are planning a pop-up club in the meatpacking, #HOOKxNail (hashtag intended), a lead-up to their forthcoming nightspot the Rowhouse Inn. Word is the temporary lounge on the third floor of 61 Gansevoort Street opens this weekend, running Friday and Saturday nights from 11 PM to 4 AM in the same building that will hold Rowhouse in the basement when it opens in a couple of months.

During the day, the 4,000-square-foot loft will function as an art gallery displaying the work of Ryan Keeley. Levine, who also owns boozy-juice joint Cocktail Bodega, has been on a roll with the pop-up parties recently, hosting shindigs dubbed One Night in Chinatown and One Night at the Seaport as part of his #LESbeat series. Email hookxnail@indiefork.com for reservations and more info.