2/18/2013 04:50:00 AM

Picture of the Day: Moshi Moshi Introduces QR-Code Sushi


Sustainability has always been a priority at Japanese restaurant Moshi Moshi but now the Liverpool branch is taking it one step further by barcoding the sushi we eat to tell us exactly where the fish has come from.

The QR-code attached to each piece of sushi and sashimi was developed in partnership with the Marine Stewardship Council (MSC) and works in the same way as electronic codes found in magazine advertising and airline boarding passes - except that these barcodes are edible, made from rice paper and squid ink. Scan the code with your a mobile phone app and it will give you details of which fishery it came from. You might call it, from fish to dish.

24 Upper Level, Liverpool Street Station, EC2M 7QH; 020 7247 3227

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