2/05/2013 03:20:00 PM

Nobu Hotel in Vegas Will Test "Celebrity Chef-Branded" Model

Nobu: Hotel Edition
You can hang out with your favorite Top Chefs on a cruise and chow down on Geoffrey Zakarian's cuisine at Atlantic City's The Water Club, but a new property in Vegas is the first we know about where you can swath yourself entirely in a celeb chef's brand. Famed chef Nobu Matsuhisha collaborated with Caesars Palace in Sin City to launch the Nobu Hotel at Caesar's Palace. The boutique property contains 181 rooms and the largest Nobu restaurant in the world. While it sounds like high-rolling crowds will stop by for some sushi and other Japanese fare (this is the first North American outpost that will offer teppanyaki), we're not sure how the chef's branding will play in other areas of the hotel. Maybe guests will have a tasty bite of uni put on their hotel pillows instead of those little mints.

The property was designed by David Rockwell, and while you might not find sushi on your pillow, cuisine from the restaurant is available as part of the in-room dining program (those bento-box breakfasts seem good to us). The minibar also contains Japanese beer chilled sake. The press materials are billing the lush new pad as the "world's first" Nobu hotel. Seeing as the restaurant is a global brand - it sounds like you can expect more if this is a hit. And if that's the case, we wonder if other chefs will follow suit. Chateau Guy Fieri, anyone?


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