This year it seems that the trend for puffed corn kernels is ready to fully explode and leading the way is Pop - the dedicated popcorn shop which opened at the end of last year just off Portobello Road in Notting Hill. The first of its kind in Europe, this small shop pops everything on site and sells the snack in simple white boxes. (They can heat it up if you like your popcorn warm.)
Flavours such as English toffee with sea salt, apple cinnamon caramel, chilli with lime and mature cheddar are all created using natural and organic ingredients in the form of powder. Also on offer are a range of real fruit sodas, smoothies and imported U.S. drinks.
Could popcorn be the 2013 cupcake? We hope so. It will certainly be easier on our waistline.