When happens when celebrity chefdom goes awry? A profile of Tyler Florence emerges today that chronicles the harrowing story of how his career took a hit upon moving from NYC to California, prompting a reinvention of the chef as a brand. Florence tells AP: "All public-appearance business dried up overnight. It's almost like the business model that was just sort of handed to me and I took for granted was gone. I was like, 'Wow! I don't think this stream of water will ever run out.' And when it did, I was really terrified." Read the full story here.