Sprinkles Cupcake spot at The Grove the day after Thanksgiving when the mall will be at capacity. Smart. But instead of offering free cupcakes on the day-of, as many cupcake shops do, Nelson goes all Will Wonka on us by baking "golden tickets" into five cupcakes. So if you get one, you could get a $1000 or $500 shopping spree at The Grove, or a dozen free cupcakes for a year. No pushing, Veruca Salt.
The new location, not much more than a stand but will carry all the popular flavors, is by concierge services in the central valet parking entrance, so you can't miss it if you're in the garage. Doors open at 10 AM (189 The Grove Dr.)