11/27/2012 05:38:00 PM

Quote of the Day: Dunkin' Can't Trademark "Best Coffee in America"

Image via Flickr/stevegarfield

"Anyone at all can claim that their coffee is the ‘Best Coffee in America. No one takes such a claim literally, and no one company can monopolize the phrase.”

-Trademark lawyer Zick Rubin explaining why Dunkin' Donuts' application to trademark the slogan "best coffee in America" was recently rejected. [BG]

1 comment :

  1. I believe that the phrase is an open declaration that any one can make. So if the phrase got trademarked by dunkins, then no others in America even say that they serve the best coffee. They cannot even say that they serve "coffee"