11/28/2012 01:48:00 PM

Jimmy Kimmel Does a Fake Taste Test for Starbucks New $7 Cup of Coffee

Starbucks has a new pricey variety of coffee called Costa Rica Finca Palmilera that costs $7 a cup (or $40/lb). So last night on Jimmy Kimmel Live, they decided to have a little fun with some unsuspecting consumers and orchestrated a faux taste test  - setting up two identical unmarked cups of plain Starbucks coffee and asking people to tell which one was the $7 variety. Yet despite the sameness and cheapness of the two drinks, most people still insisted one was better than the other. Check it out above. [Seattle Pi via Eater]


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