Equinox is getting fancy with its juice program, the upscale gym has enlisted Danny Meyer's Union Square Hospitality Group to serve "chef-inspired" cold-pressed juices at two of the clubs starting this December. The health cafes will be dubbed Creative Juice, and cold pressed juices will be available for members and non members alike.
Eight juices will be served - Meyer's team will make them fresh each day and deliver them to the clubs. The first to participate are the locations on the Upper West Side and the one in Midtown on Broadway and West 50th St. The juices will be served alongside baked goods, breakfast items, soups, sandwiches and snacks. There will also be cleanses available, which are all the rage these days.