Quote of the Day: Prunch (Pre-lunch) Is the New Lunch Hour

By Malika Dalamal

"If you’re an early riser, arriving at your desk before the sun comes up, you’ll be ravenous for your packed prunch — pre-lunch — by the time most are reaching for a morning snack. 11 AM is the new noon." 

 - Evening Standard food writer Victoria Stewart calls 11 AM "prunch" time.