10/16/2012 12:22:00 PM

Mixology Survey Results Are Live!

You people sure like your whiskey
Raise your glass, because our first-ever mixology survey results are live! And if you do have a glass in your hand, chances are it's full of whiskey. Over 1,000 people chronicled their cocktail drinking habits, and 33% voted whiskey their favorite spirit, followed by 27% of imbibers who said that they prefer vodka. We'll call the popularity of bourbon, scotch and other brown boozes the Mad Men effect. Paging Don Draper!

Cocktail culture is more popular than ever, with people having a tipple or two an average of 3.1 times each week (men are the thirstier of the genders, consuming drinks 3.6 times a week as opposed to 2.7 times for women - why are we not surprised?). Even though surveyors are enthusiastic about knocking back a few, no one is going too crazy - our surveyors report having an average of 1.8 cocktails per outing. Check out some boozy stats in the slide show below, and check out the most annoying cocktail trends here. You can also follow along on social media with the hashtag #drinksweek.


  1. your shaken vs. stirred question was horrible. it completely depends on what type of drink you are talking about.

  2. I agree about the shaken vs stirred. Shaken cocktails have juices, or cream or eggs or other hard to mix ingredients, which is why you shake them. What's funny is that the top 3 cocktails - Martini, Manhattan, and Old Fashioned, are all stirred drinks.

    1. please shake my martini and my Manhattan, to beat the band like no body's business, thank you very much.

    2. if you want it shaken, you can ask for it that way... but by default both of those cocktails should be stirred

    3. Clear liquors are shaken. Brown liquors are stirred. If you shake brown liquors,i.e. bourbon, it turns cloudy also known as bruised.....look it up

    4. That is ludicrous and not true! It is the kind of drink, which should be shaken or not.
      The problem is, that it takes some time, to come to the proper temperature and stirring takes a bit longer than shaking. Hence the "shaken not stirred" resulted from bad bartenders!

      Anyway - Martini's, Manhattans, Gimlets, Gibsons, are classic stirred drinks - Sours, Fizzes, and others are shaken.

      The only point which is right is - cloudiness: if you shake [any drink] it turns a bit cloudy because of the suspended air in the liquid.
      If you are anyway using juices or cream, it doesn't matter, as the drink anyway will turn cloudy - if you are doing a martini, manhattan [...] - it matters and you would need to stir!

  3. What was the population surveyed here? I can't believe that an people have cocktails an average of 3.1 times per week, out of the general population. Or even out of all alcohol drinkers. Most people prefer beer and wine, if they're going to drink alcohol. And martinis and manhattans are the most popular drinks? There's just no way. What about margaritas? Or even dark and stormys these days? Martinis are fairly popular, but manhattans?

  4. They surveyed the places where Zagat publishes their books. I can tell you that beer and wine are far less popular in cocktail bars (and to people completing a "Mixology Survey"), then they are elsewhere.

    I know plenty of people who prefer beer or wine, but most of the people I spend most of my time with order cocktails.

    Just at dinner last night with 4 people; we had 3 Makers Manhattans, a Gin (I think it was Tanqueray) Martini, a couple glasses of wine and a scotch.

    Additionally, just to reiterate, this was a cocktail survey; so beer and wine are essentially irrelevant.

  5. I don't understand the controversy with 15 dollar drinks!
    Traditionally you would have some drinks, which have a lower price [because standard spirits were used... which are less expensive] - some other cocktails can be sold for much more than $20 - if the right ingredients are justifying the price...

    Do I miss something?