|Who's ahead now?|
As of yesterday, wholesale retails sales of Obama beer are still favoring the POTUS, with 21% Romney to 79% Obama (with 40 cases sold of the red-label, 150 cases of the blue). However, on-premise sales of the beer has been trending up slightly in favor of Romney. From June through September, the spread was 75% Obama to 25% Romney. In September, it slipped to 65% Obama vs. 35% Romney. And during the month of October to date, the ratio of drinkers specifying a preference for Obama has been 60% vs. 40% Romney. The final Alection results will be announced on Election Night on the Half Moon Bay Brewing Company’s website.
The pundits keep insisting the race is too close to call; maybe we should see what they’re drinking in Florida.