Mulberry Street Pizzeria in Beverly Hills in October 1992. Back then, there weren't a lot (any?) New York-style pizza joints in town. Palmer even tells a story of how one of the first customers went in and told him that thin-crust stuff would never make it in this town. How wrong he was. 20 years after bringing his thin-crust pies with his mamma's marinara sauce to LA, finding success among his Hollywood friends (he loves to drop Sylvester Stallone and Mickey Rourke's names), there are now four locations - two in the Valley (Encino and Sherman Oaks) and another in BevHills along with the original. Take that guy who didn't think NY-style pizza would take LA.
To celebrate his long success story, Palmer is offering pizza slices for 20 cents today all day at all locations. One slice per order (you can go up to the counter and order as many times as you want). There will be prizes and such throughout the day in Beverly Hills, and proceeds from the day go to the Michael J. Fox Foundation for Parkinson Research.