You, Too, Could Own a Baby's Badass Burger Truck

Are you a Burger Babe?

By Lesley Balla

Big corporations have taken to food trucking as a marketing tool - In-N-Out and Carl's Jr. come to mind - and many food truck entrepreneurs have whole fleets that roam the local streets. But food truck as franchise is a relatively new form of mobile dining expansion. Baby's Badass Burgers is looking to grow its brand by selling the concept to franchisees - the same way someone would buy a McDonald's or Appblebee's.

How it works: For a small investment fee of, say, $5,000, you get help with the truck, menu, social media, and you too could be slinging a Cougar (aged beef, St. Andre cheese, black truffles), Perfect 10 (burger with smoked cheddar and chili) or The Other Woman (blue cheese, lettuce, tomatoes, onions, bacon and ranch dressing) from a sassy pink truck on your own route. Slinging them while donning a skimpy outfit and stillettos is optional (unless you're a Burger Babe?). "In every trendsetting destination spot and highly populated city in America, one will find a guaranteed feel-good food experience at a BBB truck," promises the BBB franchising website. So...who's in?