9/19/2012 05:30:00 PM

Quote of the Day: Fast Food Industry Overusing the Word "Premium"

Image via Flickr/CIRyu

"Premium' sounds upscale, special, with a sophistication that 'deluxe' lacks."


-According to data compiled by Mintel for Burger Business, the usage of the word 'premium' on menus has doubled since 2007. Is "premium" the new "artisan"? [BB]

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