"If you ever make a decision first and foremost to make money, it will end as well. Every decision needs to start with it making you better. And then you have to ask yourself, ‘Is this also a good financial decision?"
-Eleven Madison Park's Will Guidara, discussing the restaurant's success in an epic profile filed in this week's New Yorker. The eatery wasn't always profitable, and the magazine piece follows Guidara and chef Daniel Humm's path to turn it around. [New Yorker]
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