9/21/2012 02:43:00 PM

Playboy Gets Into the Mail-Order Wine Business

Image via Playboy/HuffPo
Playboy Enterprises is making its first foray into the wine game with Playboy Wines, a mail-order wine club that focuses on vinos that "represent the essence of the brand." While the wines don't come with their very own bunny ears, according to Playboy CEO Scott Flanders (via press release) the wines will be: "delightfully jovial, indulgent and carefully crafted." Price-wise, the bottles range from $13 to $150 or you can subscribe to their 12-bottle, quarterly delivery program called the Playboy Wine Encounter. Other offers are branded with names like "Gentlemen Prefer Blondes," "Playboy Blind Date." Read more about the club here.

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