9/17/2012 05:10:00 PM

McRib's Inevitable Return Delayed Until December

Image via Flickr/The Suss-Man (Mike)
Fans of the McDonald's cult sandwich, McRib, which returns annually around October/November, will have to wait just a little bit longer for saucy gratification this year - looks like the McRib will not be officially "back" until late December. So what's up with the delay? Ad Age reports that basically, like everything else, it's global warming's fault. Last year's mild winter kept sales higher than usual in Q4, meaning this year's sales are going to need that extra kick in the pants in order to match up. Pushing the launch date back to the Christmas season will increase the chances for promo opps which will help bolster sales (besides doesn't every kid want a McRib in his Christmas stocking?) Also look out for a new menu item to drop around the same time - the Cheddar Bacon Onion Angus Burger. Kaboom. Read more about this and more on McRib's delay here.

13 comments :

  1. Preposterous! This needs to be on Ombama's candidate platform.

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  2. They can delay it forever as far as I'm concerned!

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  3. You gotta be f$%&$#@ kiddn me! They finally found a way for the imaginary “global warming” to affect my life! Damn, they got me now!

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  4. Simple solution: KEEP IT ON THE MENU YEAR ROUND!!! It always sells well and people love it, cmon McDonalds get a clue.

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  5. I didn't even know it was coming back. But now I'm pissed because it was supposed to come back sooner. WTF!

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  6. need a good poop?eat a McRib!

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  7. MY GOD WHAT ARE WE GONNA DOOO!!!!
    Life is over...lol lolololo

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  8. Just in case Romney gets elected McDonald's will be featuring their new "humble pie" and the Mis-teak n cheese sandwich..........

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  9. Because it's un-American to NOT increase profits every year.... GTFOH...

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  10. Hope it returns before the apocalypse!

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  11. It should be called the "McShnasty".

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  12. Oh my God! First global warming, next the economy, and now this. My life is falling apart!

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