Sassafras is the most ambitious project to date for the group, which also owns Thirsty Crow, Bigfoot Lodge, Oldfield's and La Cuevita, and its first foray into Hollywood. Along with the look, the cocktails have a sepia-toned Southern slant, from the Sassafras Royale, a rye-based drink with housemade sarsaparilla, or the Toasted Pecan Julep, a rum and brandy take on the classic julep. There's an array of housemade ginger beers that you can choose from for mules, and spin the wheel in the back to pay what you will for one of those drinks. Those bottles slowly moving over the bartender's head in the front bar? Those are barrel-aged cocktails - Manhattan, Sazerac and the like - on a vintage dry cleaner's rack. Ooh-wee. Take a look around in the first-peek slideshow below. Sassafras opens to the public on Friday, September 14 (1233 Vine St.; 323-467-2800).