9/11/2012 01:58:00 PM

Day One: Guy's American Kitchen and Bar

To find Guy's Fieri's new restaurant just off Times Square, look for the man himself. Footage of the celebrity chef fills an LED screen above the entryway of this massive eatery, his frosted tips providing the brightest beacon in a constellation of neon. We braved the crowds in Times Square (not to mention the potential sneers of serious NYC foodies) and dropped by on this joint's first day to see if the Food Network chef can make it in the Big Apple. Click through the slideshow below to see how things looked during the debut.


  1. Actually, it's an LED display hanging over the restaurant's entrance, not LCD.

  2. Not good that it wasn't packed on the opening day.