8/07/2012 11:00:00 AM

Opening Alert: Machine Coffee and Deli Opens Thursday

It’s almost show time for Showdogs' new sibling, Machine Coffee and Deli, a new coffee shop and artisan sandwich shop from the Foreign Cinema folks slated to open this Thursday in Downtown San Francisco’s mid-Market section. As the name suggests, there will be lots of Four Barrel Coffee, offered in presses, espressos and as hand-cast cups of single origin beans; complimenting the joe is simple breakfast fare and baked goods, plus in-house smoked and roasted meats (overseen by Show Dog’s resident charcutier Peter Temkin) that will be the building blocks of build-it-yourself sandwiches enlivened with an array of housemade sauces, fixings and breads.

But what makes the Machine so remarkable, and the reason Mayor Ed Lee will be hosting a ribbon-cutting ceremony for its official opening on Thursday morning, is not the thoughtfully roasted beans or sustainable meats - that’s standard operating procedure for any hip San Francisco sandwich shop. It’s the fact that its being offered up at 6th and Market. It's a rough-and-tumble area of town that owner Gayle Pirie and her husband John Clark have been dedicated to since opening their shop Show Dogs in 2009 and insist, “it's changing…though it is easily argued not fast enough. In the meantime, the hope is to create a corner riddled with quality and goodness,” that will attract a diverse enough clientele to help revitalize it.

1020 Market St; 415-913-7370. Open Monday-Friday 8 AM-5 PM beginning on Thursday August 9

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