8/03/2012 12:43:00 PM

Little Baby's Ice Cream Gives New Meaning to the Term "Ice Cream Man"

In conjunction with today's grand opening, Little Baby's Ice Cream has released a new video. We suppose it’s an advertisement, of sorts, though it has the potential to end up in a future college course on existentialism. The Little Baby’s mascot, who is apparently named Malcolm, demonstrates how good the product is - by eating spoonfuls out of his cranium. Yum?

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