The Wall Street Journal has word that a new store dubbed Molecule is selling bottles of Big Apple agua for that price, justifying the cost by putting the liquid through a series of treatments: "They say the water streams through a $25,000 filtering machine that uses ultraviolet rays, ozone treatments and reverse osmosis in a seven-stage processing treatment to create what they call pure H20." Yes, really.Paying top dollar for bottled water is nothing new - just look at all the city dwellers toting bottles of Smart Water around with them. But, would you pay $2.50 for a bottle of NYC tap water?
While we're thinking the glass is half empty as far as this trend goes, and NY Post critic Steve Cuozzo agrees, calling the whole thing a big joke: "The 'improved'-water scam started in restaurants. If it works on diners, why not on eat-at-home dimwits? Some places charge nearly as much for tap “triple-filtered” in house as they do for Perrier and San Pellegrino." What do you think - New Yorkers have been known to pay for some pretty weird stuff, will this be the next big trend or is it all washed up? [via Diner's Journal]