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First there was
Skinnygirl, then the slightly more overt
Chick Beer and now comes the latest fem-marketed booze to enter the fray -
Happy Bitch Wines. The wine, a blend of 90% chardonnay and 10% pinot noir, will make its debut at the Finger Lakes Wine Festival this weekend from July 14-15. But who exactly is this wine for? Allow the website's literature to enlighten you: "You’re the woman whose time has come. You’ve faced the elements, the days of abundant sunshine, the days of darkness, through droughts and storms and yet, although at times you wondered if you would, you survived. You’ve been crushed, yes, maybe even more than once. But you’re determined to become something greater as a result – precisely what you are designed to do. You have become your own unique blend of strength and softness." Cue the "you go girls!"
Chick Beer is bad enough, but you can be sure I won't ever be purchasing a wine called the "Happy Bitch." A woman with a unique blend of strength and softness is a bitch? Forget it, I'm not going to legitimize that language even if it's the best wine to come out in years. Fem-marketing fail.
ReplyDeleteI think you are misunderstanding the use of that word. It's meant to represent what a 'man' would call you, stereotypically in some situations. In this instance of using the word, it's like purposeful, self-inflicted satire. In other words, joking around about yourself empowers you more so that the word 'bitch' is deflated of any power what so ever. Lighten up! Your reaction is giving power to the word and making you look like the word.
ReplyDelete