First there was Skinnygirl, then the slightly more overt Chick Beer and now comes the latest fem-marketed booze to enter the fray - Happy Bitch Wines. The wine, a blend of 90% chardonnay and 10% pinot noir, will make its debut at the Finger Lakes Wine Festival this weekend from July 14-15. But who exactly is this wine for? Allow the website's literature to enlighten you: "You’re the woman whose time has come. You’ve faced the elements, the days of abundant sunshine, the days of darkness, through droughts and storms and yet, although at times you wondered if you would, you survived. You’ve been crushed, yes, maybe even more than once. But you’re determined to become something greater as a result – precisely what you are designed to do. You have become your own unique blend of strength and softness." Cue the "you go girls!"