7/18/2012 04:40:00 PM

Chobani Launching Non-Frozen Yogurt Store in SoHo Next Week

The Big Apple has plenty of frozen yogurt purveyors, but the new concept from Chobani that is slated to launch next week in SoHo is the first non-frozen-yogurt shop that we've heard of. The yogurt maker, who sells their brand in stores throughout the tri-state area, is dubbing the new shop a "Mediterranean yogurt bar." Greek yogurt will be shipped to the shop on the corner of Prince and West Broadway, and customers will be able to customize it with toppings like toasted coconut, fresh pinapple, Turkish pistachios and dark chocolate chunks (gotta throw something sweet in there, right?). The made-to-order dishes will be served cold, but not frozen. Hmmm - we'll certainly give it a shot when it launches, which we hear will be late next week.

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