2nd Ave Deli Wins Right to Keep "Instant Heart Attack" Sandwich

The "Instant Heart Attack"; Image via 2nd Ave Deli

By Kelly Dobkin

Vegas' famed Heart Attack Grill took NYC's legendary 2nd Ave Deli to court over the name of one of its sandwiches - the "Instant Heart Attack" - which is kind of like a Jewish deli version of a KFC Double Down: two potato latkes, stuffed with corned beef, pastrami, salami or turkey. The Vegas eatery, which is known for selling giant cheeseburgers cooked in lard was worried that the NYC deli naming its sandwiches with similar cardiac names may be an infringement on their trademark rights. However, U.S. District Court Judge Paul Englemayer reasoned "it is safe to say" that even the most unsophisticated customers could tell the difference between a Manhattan kosher deli selling latke-based sandwiches and a medically-themed Las Vegas restaurant selling "gluttonous" cheeseburgers. Wouldn't you think so? The ruling also clears the way for the deli to name another sandwich the "Triple Bypass." Read more on this story here.