6/25/2012 10:27:00 AM
Little Caesar's Brings Back 'Pizza Pizza' Ads
By Kelly Dobkin
A very Pizza Week-appropriate announcement came down the wire this morning via Ad Age, that Detroit-based pizza chain Little Caesar's (our personal childhood favorite) is bringing back its famed 'Pizza Pizza' ads, which they haven't run since the '90s. Gerry Graf, the ad exec behind the ad's revival told Ad Age: "It seems like everyone got really serious about pizza all of a sudden, talking about artisanal pizzas and apologizing for the way their pizza was made, but if you take a step back and look at pizza, it's fun."
Bringing back ad gimmicks from decades past seems to be a trend right now among major pizza chains, with Domino's also planning to bring back the its creepy "The Noid" mascot in some upcoming campaigns. Check out this vintage Little Caesar's ad in the clip above, from an era when the chain gave out free toys. #pizzaweek