Ferran Adrià's "Global Ideas Challenge" Awards Winners

By Kelly Dobkin

Famed chef Ferran Adrià, whom we recently hosted in a Google+ Hangout alongside chef Gastón Acurio, has chosen a winner in his "Ideas for Transformation" business challenge (in partnership with Telefónica) to shape the new era of the elBulliFoundation. The jury awarded the first prize yesterday in Barcelona, Spain to two teams (tied for first) from Harvard Business School who will each receive a prize of 10,000€. Second place went to a team from London Business school who will be awarded 3,000€. Telefónica and Ferran Adrià launched this international competition in October 2011 as a further step in the agreement they signed in 2010. The “Ideas for Transformation” competition calls for projects to shape the new era of elBulli from 2014. For further reading, click here.