"It’s a question each person has to ask themselves. You know, 'What can I live with tomorrow? When I wake up and look in the mirror tomorrow, do I want to be the spokesperson for a particular food or beverage or drug or something like that?' Obviously, I’m out of touch in this area."
-Anthony Bourdain on the topic of chefs and big-brand endorsements in a recent interview. [The Braiser via HuffPo]