5/14/2012 02:35:00 PM

Pauly D Launching Line of Flavored Vodkas

Jersey Shore's Pauly D is the latest celeb to venture into the wine/spirits world (forgoing hours of possible GTL time) as TMZ reports today - the greasy-haired fist-pumper is launching his own line of flavored vodkas. The Shore star is partnering with liquor industry vet David Kanbar, the man who helped develop Bethenny Frankel's Skinnygirl brand. But Pauly D's starpower could help drive sales even higher than Frankel's, as a taste test last month at a Vegas convention had buyers freaking out over the product. No word on whether cast mate Ronnie has any plans to capitalize on his infamous "Ron Ron Juice."

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