How McDonald's Made Its Comeback; Courtney Love's Crazy NY Diet

Image via Flickr/doenietzomoeilijk

By Kelly Dobkin

Check out this lengthy NYTimes story about how McDonald's came back from years of critic bashing by using words like "authenticity" in ads targeted at "down home" Americans, among other tactics. [NYT]

Here's the latest in the California mad cow scare: two farms have been quarantined and some of the infected cows offspring have been euthanized. [AP]

And if you haven't read Courtney Love's crazy NY diet yet, check it out. [NY Mag]