5/09/2012 12:31:00 PM

Fast-Food Smackdown: 7 "Artisanal" Products Put to the Test

Domino's has a manager sign each Artisan pizza box for quality's sake
Lately it seems like every fast food chain and snack company is stamping some product with the word "artisan" - the favorite branding buzzword of the food industry at the moment. From Wendy's to Tostito's to Domino's, all the big food companies are hopping on the "artisanal" bandwagon. But of course, throwing this term around, which by definition seems to be the very antithesis of what mass-produced food is all about, has not been without backlash. Dunkin' Donuts, who just launched a new line of "Artisan Bagels" has incited a legal complaint by a Queens baker for "abusing the word 'artisan." (The Daily Show's Lewis Black ranted about this very matter as well.)

With all this media hullaballoo surrounding the issue, we decided to put a few of these supposedly artisan-made products to the test to see how just how "handmade" they taste. Click through the slideshow below to scope out our findings. Would you try any of these foods? Let us know in the comments.

9 comments :

  1. The word "artisan" is so overused nowadays, sadly. I tried those Lay's Chips and they tasted like jarred tomato sauce on a chip. Yick!

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    1. "Artisan" is as 'non' a word as "gourmet". An insult to our faculties.

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  2. How many good bagels are made out in the country?

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    1. The Queen's baker is Davidovich Bagels clearly the
      best bagel i have ever tasted.

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    2. Don't know how many country bagel bakeries there are, but only a select few in the city of Seattle can seem to get it right. Our neighborhood shop, "Zat's a Better Bagel" aka "Zat's" is right on point with the best high gluten globs of dough. Look for the pocketbooks, they are extra wonderful in the middle!

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  3. I think you meant convection oven, although I'd love to find a confection oven.

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  4. All cultures, all recipes of the world to you, and always free
    www.recipes-are.com

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  5. THANK YOU. "artisanal" is a joke but to even call anything produced in a dunkin donuts a BAGEL is downright criminal

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  6. Unlike "gourmet" and other wiggle words, the word artisanal has a literal meaning. For that reason, it should be subject to advertising standards as making a false claim. Unfortunately, none of the above products would have anything to do with being artisanal, and should be stopped from using the intentionally misleading term.

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