Spike Mendelsohn Signs On for Pharmaceutical Campaign With Heartburn-Reducing Drug

By Kelly Dobkin

Chef Spike Mendelsohn is the latest chef to partner up with a pharmaceutical company to launch a promotional campaign entitled "Don't Let It Burn," promoting Dexilant, a drug that treats heartburn related to acid reflux. The site, DontLetItBurn.com launches today and features recipes/tips from the chef and posts from Spike about how he manages his acid reflux/heartburn issues. Also you can enter a recipe contest running until June 13, in which contestants will submit a short, heartburn-friendly recipe for a chance to have Spike cook dinner in their home. Hmm, perhaps they will tap Usher to write the theme song?