4/17/2012 09:41:00 AM

Brilliant or Crazy: Lickable Wallpaper, Coming Soon To an Elevator Near You

These people are not crazy. They just really, really love cookies. 
When you walk into the elevator in a London communications building and see people licking the walls, don't run screaming. Join the party! At least that's what snack maker Jaffa Cakes wants you to do, according to Huff Post. They've decked out one London lift with an interactive ad - one you're supposed to lick. Two flavors of Jaffa Cake are available for those who want to tongue the decor. Yes, you may look a bit foolish making out with the wall, but at least you get the cookie flavor without the calories!

Potential wall lickers who are concerned about germs shouldn't be. Apparently, the flavored cake decals are removed and replaced once they are licked. That begs a question: who is removing these? Is there some guy standing in the elevator watching as you lick? Ummmm....

What do you think - is this marketing ploy brilliant or crazy? Let us know in the comments.


  1. Maybe the color of the decal should fade away to indicate that it's been licked...

  2. Gross. Licking is not the only way that an elevator wall can become dirty. I don't want to be licking the cookie you were just leaning against, either.

  3. Willy Wonka did this a long time ago...