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So why are they switching? Apparently the tickets system cuts down on the risk of no-shows as they are non-refundable. Achatz tells HuffPo:"What people don't realize is that profit margins at restaurants are extremely small - between 5 and 15 percent, overall. Let's say you have a reservation for a four-top and at the last minute, one person gets sick. There goes your entire profit for that table. But with tickets, you solve that problem right away."
Yes, that means that soon you could see Alinea tickets on Craigslist getting auctioned off for double their face value, or even (shudder) scalpers outside the restaurant hawking tickets like a sold-out rock concert. The exact price of the tickets has not yet been determined but stay tuned for more details as they unfold.