2/24/2012 03:52:00 PM

Magpie Bringing Artisan Pies to South Street This Summer

For the past few years, industry soothsayers have been heralding the arrival of pie as the next big pasty trend, but - at least in Philly - the boom has not yet hit. Former Philadelphia ad exec Holly Riccardi is doing her part to make 2012 the year pie bursts onto our scene with the announcement of her first culinary venture, Magpie Artisan Pie Bakery and Boutique, up for this June on South Street West.

Though she’s spent the past two decades as a graphic designer and running her own brand agency in Conshohocken, Riccardi is a graduate of The International Culinary School at The Art Institute of Philadelphia. She also describes baking as her family’s “competitive sport” growing up, as she, her sisters, mother and grandmother all vied to turn out the fluffiest, tastiest creations.

The space at 1622 South Street will be turned into a small vintage-style bistro, with around 20 seats, including eight at the counter. Magpie will offer both sweet and savory stuffed tarts, sold by the slice ($5–8) and whole ($18–$30). Creative combinations on the sugary side of the menu include sour cherry almond streusel; salted chocolate meringue; orange blossom peach raspberry; and a take on the PA Dutch favorite, shoofly pie. Hearty options will feature choices like croque monsieur; spinach dill feta; ham potato leek; and chicken tarragon, all served with a side of pickled veggies.

One more item will fill out the menu: something Riccardi is calling “pie fries.” Inspired by the treats her grandmother used to dole out as she waited anxiously for a pie to come out of the oven, these are french-fry-sized strips of pie dough, baked up crispy and served with fruit dipping sauces. Magpie will be open 11 AM-8 PM, Tuesday-Sunday.


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